Luxury Vinyl Plank Flooring quickly became a best seller which is why customers wanted a buyer's guide. Although most comments were pricing and feature related, the most asked question was in regards to waterproof flooring. Therefore, I created a blog article specifically to address this situation while informing the potential buyer of the pros and cons of purchasing 100% waterproof flooring.

Water resistant vinyl flooring is popular in the flooring industry. However, customers were concerned with the composition of the material and whether or not it was sustainable. By addressing these concerns and giving helpful advice like where to find or purchase this kind of flooring it greatly increased the conversion rate.

Often times the terminology for flooring can be a bit confusing which is why a blog article is a great place to address this pain point. By breaking down the material and its composition into bite size chunks that are easy to digest and understand you decrease the bounce rate drastically. Using this information to your advantage by placing internal links to products mentioned in the post is a great way to increase sales.

Ultimately, customers want to know why they should choose a product you have mentioned in your post. Yet, more often than not by this point they are tired of reading your blog article. By using bullet points to give a quick overview of the benefits to purchasing the specific product you mentioned, you keep the readers attention while informing them of the features they most want in their next purchase.