Homepages are the perfect candidate for Conversion Rate Optimization (CRO). If you want to make an impression and lead them further into your website then missing this opportunity can make-or-break most companies. By emphasizing links to other products within your site or incorporating chatbots to answer customer questions you greatly increase your chance of converting the visitor into a sale.

Missing out on the opportunity to plug profitable collections on the homepage is definitely one you don't want to make. Let's face it, you've taken the time to add products and organize them into collections and most likely have analytics to show which ones are best sellers. So why not take the time to show these to your customers? Most likely these product collections are exactly what the visitor to your website is looking for and making the decision buying process easier increases conversions.

Brand pages are a great place to organize information for vistors to your website, but they can also sometimes be too plain when they just display the brands you offer and lack any real call-to-action. In these scenarios, your menu items can be a real helpful tool in your arsenal. Having pickup locations, a live chat button, clearance icons that stick out or an ideas tab can mean the difference between someone exploring your website or just leaving because they didn't find the brand they want.

Product pages are notorious for bounce rates! From product pricing to lack of information, customers don't have the time to wait or second guess their purchasing decisions. This is where CRO can help significantly! Imagine seeing a button for a special sale price or the option to get a quote. Most likely visitors to your website are shopping for the best deal possible and just want to speak to a person or find out if you offer free shipping. Having a calculator on the page that follows you or a phone number visible with the option for live chat is always a good bet when it comes to closing that sale.