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SOCIAL MEDIA MARKETING

Here are some examples of marketing campaigns on various social media platforms.

Pinterest Marketing Campaign
Pinterest Marketing Campaign

Goal: Increase brand awareness and website traffic through pin impressions.

Method: Organize Pinterest boards, create new categories, upload alluring room view images of flooring, and add internal links to products on website.

Campaign Duration: 1 Month (30 Days)

Results: Increase in Avg. Daily Impressions by 22.96%; Increase in Avg. Daily Viewers by 17.19%; Increase in Monthly Viewers by 3.70%; and Increase in Avg. Monthly Engaged by 0.62%

Pinterest Impressions
Pinterest Impressions

Increasing impressions and engagement on Pinterest was no easy task! I had to create new Pinterest boards to tap into our demographic and target customers while converting the potential buyers through optimized landing pages. Using unique content on each page with products specifically tailored to the residential market I was able to succeed in increasing sales by 20%.

Facebook Marketing Campaign
Facebook Marketing Campaign

Developing marketing campaigns on Facebook that convert can be a challenge, even when you promote your posts. However, by paying attention to Facebook Insights and choosing your demographic wisely you can increase your chances of success.

Recent Campaigns

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About My Process

Marketing to your target demographic takes market research and analytics which is where I always begin. From researching Google Trends to keyword planning it's always a good idea to use this in your ad copy. Making headlines that grab attention and engage the reader is always a good start. However, the ultimate goal is to convert that engagement into a sale.